---
title: Your Guide to Wine Tasting Terms
description: Here are ten of the most common wine tasting terms to help you navigate your next wine event.
image: http://blog.haskells.com/hubfs/AdobeStock_69936554.jpeg
---

- [Blog](https://blog.haskells.com)
- [Login](https://www.haskells.com/login.php)

[![Haskell's logo](https://blog.haskells.com/hs-fs/hubfs/social-suggested-images/hask_logo.png?width=195&height=80&name=hask_logo.png)](https://www.haskells.com)

[800-486-2434](tel:1-800-486-2434)

- [Bacchus Membership](https://www.haskells.com/bacchus-membership/)
- [Wine](https://www.haskells.com/wine/) 
    - [Barbaresco](https://www.haskells.com/wine/barbaresco/)
    - [Barolo](https://www.haskells.com/wine/barolo/)
    - [Bordeaux - Red](https://www.haskells.com/wine/bordeaux-red/)
    - [Bordeaux - White](https://www.haskells.com/wine/bordeaux-white/)
    - [Brunello Di Montalcino](https://www.haskells.com/wine/brunello-di-montalcino/)
    - [Burgundy - Red](https://www.haskells.com/wine/burgundy-red/)
    - [Burgundy - White](https://www.haskells.com/wine/burgundy-white/)
    - [Cabernet Franc](https://www.haskells.com/wine/cabernet-franc/)
    - [Cabernet Sauvignon](https://www.haskells.com/wine/cabernet-sauvignon/)
    - [Chardonnay](https://www.haskells.com/wine/chardonnay/)
    - [Chateauneuf-Du-Pape - Red](https://www.haskells.com/wine/chateauneuf-du-pape-red/)
    - [Chateauneuf-Du-Pape Blanc](https://www.haskells.com/wine/chateauneuf-du-pape-blanc/)
    - [Chenin Blanc](https://www.haskells.com/wine/chenin-blanc/)
    - [Chianti](https://www.haskells.com/wine/chianti/)
    - [Gewurztraminer](https://www.haskells.com/wine/gewurztraminer/)
    - [Italian Red](https://www.haskells.com/wine/italian-red/)
    - [Italian White](https://www.haskells.com/wine/italian-white/)
    - [Lambrusco](https://www.haskells.com/wine/lambrusco/)
    - [Malbec](https://www.haskells.com/wine/malbec/)
    - [Mead](https://www.haskells.com/wine/mead/)
    - [Merlot](https://www.haskells.com/wine/merlot/)
    - [Moscato](https://www.haskells.com/wine/moscato/)
    - [Other Reds](https://www.haskells.com/wine/other-reds/)
    - [Other Whites](https://www.haskells.com/wine/other-whites/)
    - [Petite Sirah](https://www.haskells.com/wine/petite-sirah/)
    - [Pinot Blanc](https://www.haskells.com/wine/pinot-blanc/)
    - [Pinot Grigio](https://www.haskells.com/wine/pinot-grigio/)
    - [Pinot Noir](https://www.haskells.com/wine/pinot-noir/)
    - [Port](https://www.haskells.com/wine/port/)
    - [Red Blend/Meritage](https://www.haskells.com/wine/red-blend-meritage/)
    - [Rhone Blend - Red](https://www.haskells.com/wine/rhone-blend-red/)
    - [Rhone Blend - White](https://www.haskells.com/wine/rhone-blend-white/)
    - [Rhone Valley](https://www.haskells.com/wine/rhone-valley/)
    - [Riesling](https://www.haskells.com/wine/riesling/)
    - [Riesling - Auslese](https://www.haskells.com/wine/riesling-auslese/)
    - [Riesling - Beerenauslese](https://www.haskells.com/wine/riesling-beerenauslese/)
    - [Riesling - Kabinett](https://www.haskells.com/wine/riesling-kabinett/)
    - [Riesling - Spatlese](https://www.haskells.com/wine/riesling-spatlese/)
    - [Riesling - Trocken](https://www.haskells.com/wine/riesling-trocken/)
    - [Rose](https://www.haskells.com/wine/rose/)
    - [Sangiovese](https://www.haskells.com/wine/sangiovese/)
    - [Sautern](https://www.haskells.com/wine/sautern/)
    - [Sauvignon Blanc](https://www.haskells.com/wine/sauvignon-blanc/)
    - [Sherry](https://www.haskells.com/wine/sherry/)
    - [Spanish](https://www.haskells.com/wine/spanish/)
    - [Sparkling](https://www.haskells.com/wine/sparkling/)
    - [Syrah/Shiraz](https://www.haskells.com/wine/syrah-shiraz/)
    - [Torrontes](https://www.haskells.com/wine/torrontes/)
    - [Viognier](https://www.haskells.com/wine/viognier/)
    - [Vouvray](https://www.haskells.com/wine/vouvray/)
    - [Zinfandel](https://www.haskells.com/wine/zinfandel/)
- [Spirits](https://www.haskells.com/spirits/) 
    - [Aquavit](https://www.haskells.com/spirits/aquavit/)
    - [Bourbon/Whiskey](https://www.haskells.com/spirits/bourbon-whiskey/)
    - [Cachaca](https://www.haskells.com/spirits/cachaca/)
    - [Cognac, Brandy & Armagnac](https://www.haskells.com/spirits/cognac-brandy/)
    - [Cordials & Liqueurs](https://www.haskells.com/spirits/cordials-liqueurs/)
    - [Gin](https://www.haskells.com/spirits/gin/)
    - [Grappa](https://www.haskells.com/spirits/grappa/)
    - [Irish Whiskey](https://www.haskells.com/spirits/irish-whiskey/)
    - [Pre-Mixed Cocktails](https://www.haskells.com/spirits/pre-mixed-cocktails/)
    - [Rum](https://www.haskells.com/spirits/rum/)
    - [Sake](https://www.haskells.com/spirits/sake/)
    - [Scotch](https://www.haskells.com/spirits/scotch/)
    - [Tequila & Mezcal](https://www.haskells.com/spirits/tequila/)
    - [Vermouth](https://www.haskells.com/spirits/vermouth/)
    - [Vodka](https://www.haskells.com/spirits/vodka/)
- [Beer](https://haskells.com/beer/) 
    - [Domestic](https://haskells.com/beer/domestic/)
    - [Hard Cider](https://haskells.com/beer/hard-cider/)
    - [Hard Seltzer](https://haskells.com/beer/hard-seltzer/)
    - [Import](https://haskells.com/beer/hard-seltzer/)
- [Non-Alcoholic](https://haskells.com/non-alcoholic/) 
    - [Mixers](https://haskells.com/mixers/)
    - [Mocktails](https://haskells.com/non-alcoholic/mocktails/)
    - [Non-Alcoholic Beer](https://haskells.com/non-alcoholic/non-alcoholic-beer/)
    - [Non-Alcoholic Spirits](https://haskells.com/non-alcoholic/non-alcoholic-spirits/)
    - [Non-Alcoholic Wine](https://haskells.com/non-alcoholic/non-alcoholic-wine/)
    - [THC](https://haskells.com/thc/) 
          - [THC Seltzers and Sodas](https://haskells.com/thc/thc-seltzers-and-sodas/)
          - [THC Gummies](https://haskells.com/thc/thc-gummies/)
          - [Other THC Products](https://haskells.com/thc/other-thc-products/)
- [Specialty Items](https://www.haskells.com/specialty-items/) 
    - [Haskell's Select Barrel](https://haskells.com/specialty-items/haskells-select-barrel/)
    - [BOGOs](https://www.haskells.com/bogos/)
    - [Accessories](https://www.haskells.com/accessories/)
    - [Gift Cards](https://www.haskells.com/gift-cards/)
- [Resources](https://info.haskells.com/experience) 
    - [Services](https://www.haskells.com/services/) 
          - [Event Drink Services](https://www.haskells.com/drink-services-for-any-event/)
          - [Wedding Drink Services](https://www.haskells.com/wedding-drinks/)
          - [Delivery](https://haskells.com/services/delivery/)
          - [Shipping Policy](https://haskells.com/shipping-policy/)
          - [Pick Up](https://www.haskells.com/services/pick-up/)
          - [Cellar and Storage](https://www.haskells.com/services/cellar-and-storage)
          - [Concierge](https://www.haskells.com/services/concierge/)
    - [Blog](https://blog.haskells.com/)
    - [Careers](https://www.haskells.com/about/careers)
    - [Events](https://www.haskells.com/events)
    - [Guides](https://info.haskells.com/downloads)
    - [History](https://www.haskells.com/about/history/)
    - [Port of Excelsior](https://www.haskellsport.com/)
    - [Quick Pours](https://blog.haskells.com/topic/quick-pours)
    - [About Us](https://info.haskells.com/the-wine-people)
    - [Recipes](https://info.haskells.com/recipes)
    - [Twin Cities Live](https://info.haskells.com/ourwineguy)
- [Locations](https://www.haskells.com/about/locations/)
- [About](https://info.haskells.com/the-wine-people)

- [Bacchus Membership](https://www.haskells.com/bacchus-membership/)
- [Wine](https://www.haskells.com/wine/) 
    - [Barbaresco](https://www.haskells.com/wine/barbaresco/)
    - [Barolo](https://www.haskells.com/wine/barolo/)
    - [Bordeaux - Red](https://www.haskells.com/wine/bordeaux-red/)
    - [Bordeaux - White](https://www.haskells.com/wine/bordeaux-white/)
    - [Brunello Di Montalcino](https://www.haskells.com/wine/brunello-di-montalcino/)
    - [Burgundy - Red](https://www.haskells.com/wine/burgundy-red/)
    - [Burgundy - White](https://www.haskells.com/wine/burgundy-white/)
    - [Cabernet Franc](https://www.haskells.com/wine/cabernet-franc/)
    - [Cabernet Sauvignon](https://www.haskells.com/wine/cabernet-sauvignon/)
    - [Chardonnay](https://www.haskells.com/wine/chardonnay/)
    - [Chateauneuf-Du-Pape - Red](https://www.haskells.com/wine/chateauneuf-du-pape-red/)
    - [Chateauneuf-Du-Pape Blanc](https://www.haskells.com/wine/chateauneuf-du-pape-blanc/)
    - [Chenin Blanc](https://www.haskells.com/wine/chenin-blanc/)
    - [Chianti](https://www.haskells.com/wine/chianti/)
    - [Gewurztraminer](https://www.haskells.com/wine/gewurztraminer/)
    - [Italian Red](https://www.haskells.com/wine/italian-red/)
    - [Italian White](https://www.haskells.com/wine/italian-white/)
    - [Lambrusco](https://www.haskells.com/wine/lambrusco/)
    - [Malbec](https://www.haskells.com/wine/malbec/)
    - [Mead](https://www.haskells.com/wine/mead/)
    - [Merlot](https://www.haskells.com/wine/merlot/)
    - [Moscato](https://www.haskells.com/wine/moscato/)
    - [Other Reds](https://www.haskells.com/wine/other-reds/)
    - [Other Whites](https://www.haskells.com/wine/other-whites/)
    - [Petite Sirah](https://www.haskells.com/wine/petite-sirah/)
    - [Pinot Blanc](https://www.haskells.com/wine/pinot-blanc/)
    - [Pinot Grigio](https://www.haskells.com/wine/pinot-grigio/)
    - [Pinot Noir](https://www.haskells.com/wine/pinot-noir/)
    - [Port](https://www.haskells.com/wine/port/)
    - [Red Blend/Meritage](https://www.haskells.com/wine/red-blend-meritage/)
    - [Rhone Blend - Red](https://www.haskells.com/wine/rhone-blend-red/)
    - [Rhone Blend - White](https://www.haskells.com/wine/rhone-blend-white/)
    - [Rhone Valley](https://www.haskells.com/wine/rhone-valley/)
    - [Riesling](https://www.haskells.com/wine/riesling/)
    - [Riesling - Auslese](https://www.haskells.com/wine/riesling-auslese/)
    - [Riesling - Beerenauslese](https://www.haskells.com/wine/riesling-beerenauslese/)
    - [Riesling - Kabinett](https://www.haskells.com/wine/riesling-kabinett/)
    - [Riesling - Spatlese](https://www.haskells.com/wine/riesling-spatlese/)
    - [Riesling - Trocken](https://www.haskells.com/wine/riesling-trocken/)
    - [Rose](https://www.haskells.com/wine/rose/)
    - [Sangiovese](https://www.haskells.com/wine/sangiovese/)
    - [Sautern](https://www.haskells.com/wine/sautern/)
    - [Sauvignon Blanc](https://www.haskells.com/wine/sauvignon-blanc/)
    - [Sherry](https://www.haskells.com/wine/sherry/)
    - [Spanish](https://www.haskells.com/wine/spanish/)
    - [Sparkling](https://www.haskells.com/wine/sparkling/)
    - [Syrah/Shiraz](https://www.haskells.com/wine/syrah-shiraz/)
    - [Torrontes](https://www.haskells.com/wine/torrontes/)
    - [Viognier](https://www.haskells.com/wine/viognier/)
    - [Vouvray](https://www.haskells.com/wine/vouvray/)
    - [Zinfandel](https://www.haskells.com/wine/zinfandel/)
- [Spirits](https://www.haskells.com/spirits/) 
    - [Aquavit](https://www.haskells.com/spirits/aquavit/)
    - [Bourbon/Whiskey](https://www.haskells.com/spirits/bourbon-whiskey/)
    - [Cachaca](https://www.haskells.com/spirits/cachaca/)
    - [Cognac, Brandy & Armagnac](https://www.haskells.com/spirits/cognac-brandy/)
    - [Cordials & Liqueurs](https://www.haskells.com/spirits/cordials-liqueurs/)
    - [Gin](https://www.haskells.com/spirits/gin/)
    - [Grappa](https://www.haskells.com/spirits/grappa/)
    - [Irish Whiskey](https://www.haskells.com/spirits/irish-whiskey/)
    - [Pre-Mixed Cocktails](https://www.haskells.com/spirits/pre-mixed-cocktails/)
    - [Rum](https://www.haskells.com/spirits/rum/)
    - [Sake](https://www.haskells.com/spirits/sake/)
    - [Scotch](https://www.haskells.com/spirits/scotch/)
    - [Tequila & Mezcal](https://www.haskells.com/spirits/tequila/)
    - [Vermouth](https://www.haskells.com/spirits/vermouth/)
    - [Vodka](https://www.haskells.com/spirits/vodka/)
- [Beer](https://haskells.com/beer/) 
    - [Domestic](https://haskells.com/beer/domestic/)
    - [Hard Cider](https://haskells.com/beer/hard-cider/)
    - [Hard Seltzer](https://haskells.com/beer/hard-seltzer/)
    - [Import](https://haskells.com/beer/hard-seltzer/)
- [Non-Alcoholic](https://haskells.com/non-alcoholic/) 
    - [Mixers](https://haskells.com/mixers/)
    - [Mocktails](https://haskells.com/non-alcoholic/mocktails/)
    - [Non-Alcoholic Beer](https://haskells.com/non-alcoholic/non-alcoholic-beer/)
    - [Non-Alcoholic Spirits](https://haskells.com/non-alcoholic/non-alcoholic-spirits/)
    - [Non-Alcoholic Wine](https://haskells.com/non-alcoholic/non-alcoholic-wine/)
    - [THC](https://haskells.com/thc/) 
          - [THC Seltzers and Sodas](https://haskells.com/thc/thc-seltzers-and-sodas/)
          - [THC Gummies](https://haskells.com/thc/thc-gummies/)
          - [Other THC Products](https://haskells.com/thc/other-thc-products/)
- [Specialty Items](https://www.haskells.com/specialty-items/) 
    - [Haskell's Select Barrel](https://haskells.com/specialty-items/haskells-select-barrel/)
    - [BOGOs](https://www.haskells.com/bogos/)
    - [Accessories](https://www.haskells.com/accessories/)
    - [Gift Cards](https://www.haskells.com/gift-cards/)
- [Resources](https://info.haskells.com/experience) 
    - [Services](https://www.haskells.com/services/) 
          - [Event Drink Services](https://www.haskells.com/drink-services-for-any-event/)
          - [Wedding Drink Services](https://www.haskells.com/wedding-drinks/)
          - [Delivery](https://haskells.com/services/delivery/)
          - [Shipping Policy](https://haskells.com/shipping-policy/)
          - [Pick Up](https://www.haskells.com/services/pick-up/)
          - [Cellar and Storage](https://www.haskells.com/services/cellar-and-storage)
          - [Concierge](https://www.haskells.com/services/concierge/)
    - [Blog](https://blog.haskells.com/)
    - [Careers](https://www.haskells.com/about/careers)
    - [Events](https://www.haskells.com/events)
    - [Guides](https://info.haskells.com/downloads)
    - [History](https://www.haskells.com/about/history/)
    - [Port of Excelsior](https://www.haskellsport.com/)
    - [Quick Pours](https://blog.haskells.com/topic/quick-pours)
    - [About Us](https://info.haskells.com/the-wine-people)
    - [Recipes](https://info.haskells.com/recipes)
    - [Twin Cities Live](https://info.haskells.com/ourwineguy)
- [Locations](https://www.haskells.com/about/locations/)
- [About](https://info.haskells.com/the-wine-people)

<https://www.facebook.com/TheWinePeople> <https://www.instagram.com/thewinepeople> <https://twitter.com/TheWinePeople> <https://www.youtube.com/channel/UChZfgRFHww1ZIYePu_SBtRg>

###### 2 min read

# Your Guide to Wine Tasting Terms

By: [Ted Farrell](https://blog.haskells.com/author/ted-farrell) on  October 29, 2015

[Wine](https://blog.haskells.com/topic/wine)

![Featured Image](http://blog.haskells.com/hubfs/AdobeStock_69936554.jpeg)

![AdobeStock_69936554.jpeg](http://blog.haskells.com/hs-fs/hubfs/AdobeStock_69936554.jpeg?width=320&name=AdobeStock_69936554.jpeg "AdobeStock_69936554.jpeg")

Have you ever been to a wine tasting event and wondered what the heck people were talking about as they were swirling wine and making funny faces? Don’t worry, you’re not alone. The joy of wine tasting is just that — tasting new wines — but some of the fun is also learning what to look for while you’re at it. Experiment, try new wines, and don’t let the terminology hold you back from experiencing our weekly wine tastings.

## **Here are ten of the most common wine tasting terms to help you navigate your next wine event.**

- **Aroma**   
  Also known as the nose or bouquet of a wine. Refers to the smells you experience when sniffing wine.

- **Body**   
  The sense of feeling in the mouth often thought of as light-bodied or full-bodied, for instance.

- **Bouquet**   
  Another word describing the aroma of a wine.

- **Creamy**   
  Describes a wine that has a rich, creamy mouth-feel, like butter.

- **Chewy**   
  A big dense wine that has a fleshy mouth-feel.

- **Dry**   
  A wine that does not taste sweet. 

- **Jammy**   
  Describes a very ripe wine with flavors and feel of jam.

- **Oaky**   
  Wine that has been aged in oak and has an oaky feel to it. 

- **Tannin**   
  That mouthwatering substance. A wine that is tannic may be described as having an astringent feel.

- **Young**   
  Describes a wine that has not yet matured.

Back to tannins. People love to discuss the tannic properties of a wine. You can [read more about tannins here](http://www.wineanorak.com/tannins.htm), so you can sound like a pro.

[**QUICK POURS \[video\]: How To Taste Wine Like An Expert**](https://blog.haskells.com/how-to-taste-wine-like-an-expert)

When in doubt, just share what you are experiencing. Does it taste good to you? What do you like about it? Remember, wine is meant to be enjoyed, and these terms are just a way to share the experience.

We hope to see you at our regular wine tastings. Visit our [online calendar of events](https://www.haskells.com/event) to find our next event at a Haskell’s location near you.

[![Enter to Win a Gift Card](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/410319/caf2d18e-146d-4156-ab62-19d5f2ed8448.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/410319/caf2d18e-146d-4156-ab62-19d5f2ed8448)

**Founded in 1934, [Haskell’s](https://www.haskells.com/locations) has championed fine wines for over 80 years. We have 13 wine stores in Minnesota, two delis and one restaurant. As one of the top wine shops in North America, Haskell’s is known for legendary service and one of the finest collections of wine, beer and spirits. Led by Chairman and CEO Jack Farrell, and the Farrell family, Haskell’s continues to be at the forefront of the wine scene throughout the world. Haskell’s also can ship wine, beer & spirits all throughout the world, the U.S. and we deliver locally.**

 

Follow and share on:

[![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.haskells.com%2Fyour-guide-to-wine-tasting-terms%3Futm_medium%3Dsocial%26utm_source%3Dfacebook)

<https://blog.haskells.com/tailgating-essentials-must-have-drinks-and-recipes-for-game-day>

###### 4 min read

#### [Tailgating Essentials: Must-Have Drinks and Recipes for Game Day](https://blog.haskells.com/tailgating-essentials-must-have-drinks-and-recipes-for-game-day)

Sep 7, 2026by John Farrell III

Football season is around the corner and nothing says team spirit quite like a good tailgating session before a big...

<https://blog.haskells.com/deep-fried-decanted-pairing-new-fair-food-with-wine>

###### 7 min read

#### [Deep-Fried & Decanted: Pairing New Fair Food with Haskell's Wine](https://blog.haskells.com/deep-fried-decanted-pairing-new-fair-food-with-wine)

Aug 24, 2026by John Farrell III

 If there’s one thing I know about Minnesotans, it’s that we **love** the Fair! The Great Minnesota Get Together is the...

- [Locations](https://www.haskells.com/about/locations/)
- [Bacchus Rewards Membership](https://www.haskells.com/bacchus-membership/)
- [Port of Excelsior](https://www.haskellsport.com/)
- [FAQ](https://haskells.com/faqs/)
- [Wine Chat with Ted Farrell](https://www.audacy.com/stations/wccoradio/shows/wine-chat-with-ted-farrell-of-haskells-db340)
- [ADA](https://www.haskells.com/ada/)
- [Privacy & Terms and Service](https://www.haskells.com/privacy/terms-of-service)
- [Shipping Policy](https://www.haskells.com/shipping-policy/)

<https://www.haskells.com/>

[![Haskells](https://blog.haskells.com/hubfs/Haskells/hask_logo.png "Haskells")](https://www.haskells.com/)

<https://www.haskells.com/>

81 South 9th Street #130  
 Minneapolis, MN 55402  
 USA

[Call us at 800-486-2434](tel:800-486-2434)

##### Navigate

- [Contact Us](https://www.haskells.com/contact-us/)
- [Experience](https://info.haskells.com/experience)
- [Services](https://www.haskells.com/services/)
- [About](https://www.haskells.com/about/)
- [Sitemap](https://www.haskells.com/sitemap.php)

##### Categories

- [Accessories](https://www.haskells.com/accessories/)
- [Wine](https://www.haskells.com/wine/)
- [Spirits](https://www.haskells.com/spirits/)
- [Beer](https://www.haskells.com/beer/)
- [Gift Cards](https://www.haskells.com/gift-cards/)
- [Gift Baskets](https://www.haskells.com/gift-baskets/)

##### My Account

- [Orders](https://www.haskells.com/account.php?action=order_status)
- [Returns](https://www.haskells.com/account.php?action=view_returns)
- [Messages](https://www.haskells.com/account.php?action=inbox)
- [Addresses](https://www.haskells.com/account.php?action=address_book)
- [Wish Lists](https://www.haskells.com/wishlist.php)
- [Recently Viewed](https://www.haskells.com/account.php?action=recent_items)
- [Account Settings](https://www.haskells.com/account.php?action=account_details)

© 2022 Haskells.

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Ted Farrell",
    "url" : "https://blog.haskells.com/author/ted-farrell"
  },
  "datePublished" : "2015-10-29T15:12:13.000Z",
  "headline" : "Your Guide to Wine Tasting Terms",
  "image" : [ "//blog.haskells.com/hubfs/AdobeStock_69936554.jpeg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.haskells.com/your-guide-to-wine-tasting-terms",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.haskells.com/hubfs/Logos/Logo_Purp_Green-1.jpg"
    },
    "name" : "Haskell's. Inc."
  }
}
```