Why You Should Jump on the Rosé Wine Bandwagon This Summer

"Rosé all day" is more than the mantra of rosé lovers everywhere. It means there's never a wrong time for rosé: It's a delicious type of wine that's as much at home next to your hammock on a breezy summer day as it is at celebrations and special occasions.

Rosé sometimes gets a bad rap because of the misconceptions surrounding it (it's not a gendered drink! It's not just red and white wine mixed together! It doesn't have to be sickly sweet!), but it's an incredibly versatile wine that's a perfect way to complement summer without breaking the bank. Here's what you need to know about rosé wine and what to look for when stocking up for summer 2020.

What is Rosé Wine and Why's It Pink?

That one's easy! Rosé is a type of wine that's generally a little sweeter than reds and whites, though rosé varietals can range from very dry to very sweet. Rosé gets its coloring (which can be anything from a soft orange tone to a purplish hue) from the skins and stems of the grapes it's made from, which seep into the grape juice before it's fermented into alcohol. Contrary to what you may have heard, rosé ISN'T just red and white wine mixed together – in fact, making rosé that way is so frowned upon that it's illegal to call a red and white wine mix "rosé" in most of France.

Watch our Haskell's Quick Pour on rosé for more about where this delectable drink comes from and how it's made.

The Pink Stuff: What is Rosé Wine? [VIDEO]

The Best Rosé Wines for Summer 2020

Like we said, rosé is best enjoyed whenever you feel like enjoying it (all four seasons and holidays, to boot), but its crisp sweetness makes it a particular summer favorite. We carry over 400 different rosés at Haskell's, so you could say we've done our homework. Here are some of our rosé picks for summer 2020.

• Rosé Chateau D'aigueville
• Louis Bouillot 'Perle d'Aurore' Brut Rosé
• Chateau Cavalier 'Cuvee Cascadel' Rosé

Why You Should Jump on the Rosé Train

Rosé has kind of exploded in popularity over the past couple of years, becoming a go-to aperitif for parties, weddings, and other gatherings, right alongside the chardonnay and champagne. The trend of rosé's popularity is due to a number of factors: It's easy to produce, it's affordable, it's easy to get friends drinking, and wine makers have found smart ways to market it across the U.S. But it all boils down to a simple fact: whether you've bounced off it before or just never had it, if you're not exploring rosé now, you're missing out on a whole new world of wine.

Whether you're trying rosé for the first time or you've known its wonders for years, you can find your new favorite and classic standbys at Haskell's! Shop our extensive rosé selection online today.